What does Hennessy have to do with Fashion? : LVMH as an Institution

Alot, actually. Hennessy and Louis Vuitton? the relationship between the popular wine and spirits brand and luxury leather goods isn't very apparent. But in 1987 they merged to create the world's largest luxury goods conglomerate. LVMH runs about 60 sub-companies managing several presitgious brands such as Kenzo, Givenchy, Dior, Moet et Chandon (champagne), and the now out of business