Kawaii: An Escape from "society"

The article "Cuties in Japan" written by Sharon Kinsella really open my knowledge into a different type of popular culture and learning more about Japan. I always see these "cuties" product everywhere but I simply thought of it as just hobbies. People just like to collect cute things and follow trends.
In America, Hello Kitty and products from Sanrio are one big hit toward American popular