“Coolness” as a birthright

Parminder Bhachu’s article “It’s Hip to be Asian” says it all: it’s now kind of cool to be Asian. Bhachu discusses how Indian culture is making a mark in Britain’s pop culture, and it’s not just limited to fashion. Indian food is also a popular fad in the UK. For the Indian individuals in Britain, Bhachu feels that the popularization of Indian culture is “a positive reaffirmation of ethnic