Pink Toasters, Can Openers, and "Shoulder Massagers"

Cuties In Japan explores the popularity of kawaii culture. In 1971, Sanrio began to sell cute culture, by making fancy goods with cartoon characters. These cute characters were found on a variety of products, ranging from pink toasters to a can-opener. Kinsella describes cute culture consumption as an escape from adulthood - “cute culture has provided an escape exit into childhood memories…the